Our 163 Step Proven System for Selling a Home

When you're ready to take the next step toward selling your home, we're here to help. Our Proven, Repeatable, Process for selling homes is unmatched in netting a higher sales price for our clients.

Our process to getting your home SOLD:

Did you know...

The average agent last year invested $1,070 in marketing. In 2014, the Kris Bowen Real Estate Team invested $217,811 into marketing!
  • Pre-Listing Preparation (17 Steps)

    1. Research all comparable currently listed properties (Your Competition)
    2. Research sales activity for past 12 months
    3. Research "Average Days on Market" for this property of this type, price range and location
    4. Research previous sold history on the property
    5. Download and review property tax information
    6. Prepare "Right Price Analysis" to establish fair market value
    7. Obtain copy of subdivision plat map
    8. Research property's ownership & deed type
    9. Research and verify legal description
    10. Have title order a preliminary title report and CC&R's to review recorded liens and encumbrances
    11. Research property's current use and zoning
    12. Verify legal names of owner(s) in county's public property records
    13. Prepare listing presentation package
    14. Perform exterior "Curb Appeal Assessment" of subject property
    15. Compile and assemble formal file on property
    16. Confirm current public schools and determine impact of schools on market value
    17. Review listing appointment checklist to ensure all steps and actions have been completed
  • Listing Appointment Presentation (16 Steps)

    1. Give seller an overview of current market conditions and projections
    2. Review agent's and company's credentials and accomplishments in the market
    3. Present Right Price Analysis results To Seller, including sold listings, current listings & expired listings
    4. Offer pricing strategy based on professional judgment and interpretation of current market conditions
    5. Discuss Goals With Seller
    6. Explain the Tidal Wave Marketing technique that we use to attract the most amount of Buyers
    7. Explain market power of web marketing, IDX, Zillow/Trulia/Realtor.com and Social Media.
    8. Explain our support staff and team professionals that work together to ensure a wonderful experience
    9. Explain the many proprietary systems that we use to assist in the process
    10. Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
    11. Present and discuss strategic master marketing plan
    12. Go over the unique features of the home with the Seller to determine our target Buyer
    13. Review Seller Net sheet breaking down the costs associated with Selling
    14. Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature
    15. Prepare detailed list of property's "Inclusions & Conveyances with Sale"
    16. Schedule our licensed Interior Designer to come out and suggest changes to the Seller to shorten time on market
  • Positioning for Top Dollar (8 Steps)

    1. Compile a detailed competitor analysis on the clients home
    2. Research how many active buyers are looking for a similar home
    3. Prepare detailed list of property amenities and assess market impact
    4. Finalize the ideal Buyers by home features and demographics
    5. Formalize online marketing plan to target ideal Buyers through Social Media, IDX/Zillow/Trulia/zoomUTAH.com, etc
    6. Finalize design for "Just Listed" postcard campaign to homes in the area
    7. Review results with our Interior Designer to go over assessment and suggest changes to the Seller to shorten time on market
    8. Review results of Curb Appeal Assessment with Seller and provide suggestions to improve salability
  • Listing Preparation (31 Steps)

    1. Introduce Seller to our Client Care Coordinator
    2. Send paperwork to title company to clear title and prepare for sale
    3. Review current title information
    4. Review/compare heated square footage based on previous MLS listing & county records
    5. Confirm lot size via county records
    6. Review Preliminary Title Report and note any and all unrecorded property lines, agreements, easements
    7. Obtain house plans, if available
    8. Prepare showing instructions for buyers' agents and agree on showing time window with seller
    9. Have title company contact Seller and obtain payoffs on any liens
    10. Check assumability of loan(s) and any special requirements
    11. Discuss possible buyer financing alternatives and options with seller
    12. Review current appraisal if available
    13. Identify Home Owner Association manager if applicable
    14. Request HOA documentation (CC&R's, Meeting Minutes, Financials)
    15. Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee
    16. Order copy of Homeowner Association bylaws, if applicable
    17. Water Rights/Shares: Confirm type of water rights and shares and start document collection, if applicable
    18. Verify security system and water softener, current term of service and whether owned or leased
    19. Ascertain need for lead-based paint disclosure
    20. Obtain extra key for lockbox
    21. Verify if property has rental units involved. And if so:
      • Make copies of all leases for retention in listing file
      • Verify all rents & deposits
      • Inform tenants of listing and discuss how showings will be handled
    22. Arrange for installation of yard sign
    23. Arrange to have rider added to the yard sign so potential Buyers can call or text for more information on the home
    24. Order professional photography services
    25. Assist seller with completion of Seller's Disclosure form
    26. Quality Control - Verify contracts are filled out properly and MLS information is accurate
    27. Compose an engaging paragraph describing the home to potential Buyers
    28. Load listing into transaction management software program
    29. Arrange for installation of electronic lockbox
    30. Connect lockbox up to our TrackBack system that will keep track of all showings and automatically notify Seller when the keybox is accessed
    31. Provide Seller with signed copies of all paperwork
  • Tidal Wave Marketing (26 Steps)

    1. Post home on the Multiple Listing Service (MLS) for sale
    2. Execute Social Media Campaign
      • Post "Just Listed" campaign on Facebook to all neighbors within a 1 mile radius
      • Post listing on our Twitter feed (950+ followers) for syndication
      • Post your home on our Facebook team page
      • Post your home on our Google+ team page
      • Create Re-Marketing campaign through Google & Social Media sites
    3. Create compelling ad on Zillow, Trulia, zoomUTAH.com, Realtor.com, KSL.com, UtahRealEstate.com, CraigsList.com
    4. Feature listing on Zillow, Trulia, zoomUTAH.com and KrisBowen.com
    5. Post listing to ListHub which automatically syndicates the listing to thousands of different real estate web sites
    6. Contact Buyers from our zoomUTAH.com database (Over 55,000 people) and see who would want to know about our new listing
    7. Mail out "Just Listed" postcard to all neighborhood residents
    8. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
    9. Announce new listing to top selling agents in the area
    10. Advise Network Referral Program of listing
    11. Provide marketing data to buyers coming through international relocation networks
    12. Price changes conveyed promptly to all Internet groups and past showing agents
    13. Setup showing feedback survey to automatically send to showing agents
    14. Setup to have all survey feedback automatically sent to Seller
    15. Review bi-weekly competitor analysis and positioning of the home in the market
    16. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
    17. Place regular weekly update calls to seller to discuss marketing & pricing
    18. Promptly enter price changes in MLS listing database
    19. Educate our team about the new listing so they can properly present it to potential Buyers
    20. Have a full time Inside Sales Agent available 7 days a week to field incoming calls from potential Buyers
    21. Setup Zillow, Realtor.com and Trulia to automatically email weekly Seller Marketing Reports for their home
    22. Register Seller with Market Snapshot product so they can stay on top of what is going on in their neighborhood
  • Offer & Contract (22 Steps)

    1. Receive and review all Offer to Purchase contracts submitted by Buyers or Buyers' agents
    2. Evaluate offer(s) and prepare a "net sheet" on each for the owner for comparison purposes
    3. Contact Buyers' agents to review Buyer's qualifications and discuss offer
    4. Counsel Seller on offers. Explain merits and weakness of each component of each offer
    5. Deliver Seller's Disclosure to Buyer's agent or Buyer upon request and prior to offer if possible
    6. Confirm Buyer is pre-approved by calling Loan Officer and discussing credit, verified debts/income, what type of approval, loan type, etc
    7. Obtain pre-approval letter on Buyer from Loan Officer
    8. Understand the Buyer's motivation and situation to buy. Recommend to Seller a game plan on negotiations for each Buyer to maximize sales price and favorable terms for the Seller
    9. Negotiate all offers on Seller's behalf, setting time limit for inspections, loan approval and closing date
    10. Prepare and convey any counteroffers, acceptance or amendments to Buyer's agent
    11. Deliver copies of contract and all addendums to title company
    12. When Offer to Purchase Contract is accepted and signed by Seller, deliver to Buyer's agent
    13. Verify Buyer's earnest money is deposited into escrow account
    14. Although the home is "Under Contract", continue to market the property with Seller's approval to encourage backup offers
    15. Deliver copies of fully signed Real Estate Purchase Contract (REPC) to Seller
    16. Deliver copies of the Real Estate Purchase Contract and all addendums to lender
    17. Provide copies of signed Real Estate Purchase Contract for office file
    18. Advise Seller in handling additional offers to purchase submitted between contract and closing
    19. Change status in MLS to "Under Contract"
    20. Update transaction management program to show "Under Contract"
    21. Verify termite inspection ordered (if VA Buyer)
    22. Enter contract deadlines into transaction management system and Google calendar for reminders
  • Escrow (15 Steps)

    1. Verify with Buyer's lender that Verification of Employment (VOE) has been received
    2. Follow loan processing through to the Underwriter
    3. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale
    4. Contact lender weekly to ensure processing is on track
    5. Relay final approval of Buyer's loan application to seller
    6. Home Inspection
      • Coordinate Buyer's professional home inspection with seller
      • Review home inspector's report
      • Enter completion into transaction management tracking software program
      • Recommend or assist Seller with identifying and negotiating with trustworthy contractors to perform any required repairs
      • Negotiate payment and oversee completion of all required repairs on Seller's behalf, if needed
    7. The Appraisal
      • Coordinate with Seller and Appraiser to conduct the Appraisal
      • Provide comparable sales used in market pricing to Appraiser
      • Follow-up On Appraisal
      • Enter completion into transaction management program
      • If Appraisal comes in low, work with Appraiser to assist in value
  • Closing Preparation (25 Steps)

    1. All paperwork is signed by all parties
    2. Coordinate closing process with Buyer's agent and lender
    3. Update closing forms & files
    4. Ensure all parties have all forms and information needed to close the sale
    5. Select location where closing will be held
    6. Confirm closing date and time and notify all parties
    7. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates
    8. Work with Buyer's agent in scheduling and conducting a final walk-thru prior to closing
    9. Research all tax, HOA, utility and other applicable pro-rations
    10. Request final closing figures from closing agent (attorney or title company)
    11. Receive & carefully review closing figures to ensure accuracy of preparation
    12. Forward verified closing figures to Buyer's agent
    13. Request copy of closing documents from closing agent
    14. Confirm Buyer and Buyer's agent have received title insurance commitment
    15. Provide "Home Owners Warranty" for availability at closing, if applicable
    16. Review all closing documents carefully for errors
    17. Forward closing documents to absentee Seller as requested
    18. Review Settlement Statements (HUDs) with Escrow Officer
    19. Coordinate this closing with Seller's next purchase and resolve any timing problems
    20. Have a "no surprises" closing so that Seller receives the amount they were expecting
    21. Verify recording of the home and notify all parties
    22. If Seller is moving out of state, refer Sellers to one of the best agents at their destination
    23. Change MLS status to Sold. Enter sale data, price, selling broker & agent's ID numbers, etc.
    24. Close out listing in transaction management program
    25. Remove sign and keybox from property
  • After Closing (3 Steps)

    1. Be a resource to the Seller if they ever have any real estate related questions
    2. Attempt to clarify and resolve any conflicts about repairs if Buyer is not satisfied
    3. Enroll Seller into our Raving Fan Club and notify them for free event tickets, vendor discounts or special announcements

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

Fill out the form below for your free home evaluation:

Your Contact Information

Please provide a valid email address.

Property Information

Additional Information

Please list the additional amenities of your house.

*Your information will never be shared with any third party.